It is known as the home of 'the whopper' and Burger King is hoping its latest product really lives up to its reputation.
The fast-food giant has launched a £95 burger - all in the name of charity.
Setting a new record, the world's most expensive burger is available at its restaurant in Gloucester Road, West London.
It will eventually be available to order via a hotline.
The fine ingredients of what is called simply 'The Burger' include wagyu beef, white truffle, pata negra ham slices, cristal onion straws, modena balsamic vinegar, lambs lettuce, pink himalayan rock salt, organic white wine and shallot infused mayonnaise in an Iranian saffron and white truffle dusted bun.
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