Jack Yaffe's household goods store in Prestwich was founded during the Great Depression, reports the Daily Telegraph.
He opened his shop with his late wife Leah in 1934, and has managed the business, which he lives above, ever since.
He celebrated his 100th birthday with a party for 85 friends, including many regular customers, business associates, two grandchildren and two great grandchildren.
His daughter-in-law Evelyn, who now oversees the shop, under Mr Yaffe's watchful gaze, said: "My father-in-law sits in his chair and directs from there, or is out the front talking to the customers.
"It keeps him active - he can't bear not hearing the shop doorbell going when it's a public holiday. That's why we're open on the bank holidays. We're even open on Christmas Day, for people to pick up the bits and pieces they've forgotten.
"It's a real family business. We couldn't employ anybody else, as they would never find their way around all the stock. We know where everything is."
But she does not believe the business will be trading for another century.
"My father-in-law would never close the shop down. He says we will have to carry him out before we close for good and I don't think I would fancy carrying on when he's gone," she said.
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